05
We raised zero dollars for the first year.
Building with constraints forced us to focus on what actually mattered - a product that works, not a pitch that sounds good.
Henrik Moreno
4 min read
Let's dive deep:
When we started Relay in 2023, we had enough runway for about eight months if we were careful. No seed round. No angels. Just savings and a shared conviction that operations teams were underserved by existing tools.
The conventional wisdom in tech says you raise first, build second. Get the capital, hire fast, move fast, figure out product-market fit while you have the cushion. We went the other way. We built first. We talked to teams. We shipped something small, tested it with three companies, broke it, fixed it, and shipped again.
"Most tools pitch you a vision. Relay showed us a working demo on day one and asked what was missing. That never happens." — Rachel Dunn, Founder at Brightpath
That constraint was the best thing that happened to us. Every feature had to earn its place. We couldn't afford to build something speculative - every line of code had to solve a real problem for a real team. There was no room for vanity features or hypothetical use cases.
By the time we launched publicly in 2024, we had a product that 50 companies wanted to pay for - not because of our brand or our fundraising press release, but because it actually worked. It solved problems they were dealing with that week, not problems they might have someday.
From the Relay team






